A nicely balanced personal and practical book of corporate reflections and hard-won business lessons." Kirkus Reviews What is it really like to be an entrepreneur? After nearly fifty years of building a successful media company, founder of American all-sports radio Jeff Smulyan shares with candor and humor just how many bitter failures come with each great victory along the way. For founder and Ceo of Emmis Communications Jeff Smulyan, the path to success has been anything but straightforward. When you've owned a Major League Baseball team, started America's first all sports radio station, created the world's two largest hip hop radio stations and managed everyone from David Letterman to Ken Griffey Jr. and Don Imus and even been nationalized by an ally of Vladimir Putin, you've seen the rollercoaster ride of an entrepreneur from every side. Aspiring entrepreneurs, radio and media industry insiders, and avid sports fans alike will appreciate Smulyan's honesty as he shares the countless lessons he's learned from decades of entrepreneurship. Smulyan offers readers priceless insight into navigating the twists and turns of growing a business and teaches how to build a culture based on both trust and humor the essential keys to surviving almost anything. Never Ride a Rollercoaster Upside Down details Smulyan's journey- from taking over his cousin's failing.