The only thing harder than raising the dead is making a movie about raising the dead. In the summer of 1931, life was good for Junior Laemmle. Though only twenty-three years old, he was the head of all movie production for Universal Pictures, and under his reign, the studio flourished. So much so, he was about to be bestowed with the greatest honor a young executive can receive in Hollywood- a promotion to vice president of the entire company. What's more, Carl Laemmle, his father and founder of the studio, was returning to California for the first time in years to personally present the honor to his son or so Junior thought. When his father arrives, Junior discovers that instead of being grateful for transforming and catapulting the out-of-date studio into the future, his father is obsessed with Junior's next production- Frankenstein. Like the year before, Carl is fervently against making another grisly and gothic film, despite Dracula becoming a huge hit - a project which Junior fought for and personally oversaw through production. Also not helping Junior's cause, though the film is just days away from beginning production, the final choice between Bela Lugosi and Boris Karloff to play the role of the Monster, has yet to be made. It's Alive! is a thrilling and vibrant portrait of 1930s Hollywood centered around the chaotic and exciting days just before the filming.