As Seen On Good Morning America And In Harvard Business Review From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question- What's on brand for you Ideal for any one seeking personal development to help them level up, pivot professionally, or for support through a transition. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is- who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking.