Retexturize • Renew • Illuminate The Gold Standard in aesthetic skincare, our Golden Rule Next Generation Retinoid Serum improves the appearance of fine lines, wrinkles and skin s overall texture and tone.Retinoids are the queen of skincare and the number one way to teach your skin how to act young again. Traditional retinoids can cause redness, irritation, and inflammation, but The Golden Rule is a retinoid face serum specially formulated to deliver high potency results while being soothing and calming to the skin and is well tolerated by most users. Our unique, phospholipid base acts as an ingredient delivery system, provides skin-identical moisturizing benefits and helps boost mood and happiness. Rooted in science and crafted to rigorous medical-grade standards, our award-winning products are developed with care by Nancy Pellegrino, Mn, Np, Rn (aka “Nurse Nancy”), an industry and media skincare expert and owner of Np Aesthetics in Newport Beach, Ca.50 ml / 1.7 fl oz