COLOR Anti-fade shampoo gently cleanses to preserve color intensity and radiance. Hair is soft and color is still as intense and luminous after 12 shampoos*. At the heart of the formula is a rice peptide complex that limits pigment bleeding for up to 12 shampoos*. Anti-oxidant tara and sunflower seed tannins protect the color. An extraction of white mallow makes hair twice as shiny. No silicones, no sulphated surfactants, no colorants, no PEG. Key Ingredients:RICE PEPTIDE COMPLEX FIXER: Formulated with a rice peptide complex that forms a protective barrier around the hair fiber to retain and fix the pigments in the core, preserving the intensity of the color. TARA TANNINS & YOUNG SUNFLOWER SHOOTS: This combination protects against aggression and limits pigment degradation to preserve the radiance of the color EXTRACTION OF WHITE MALLOW: An extraction of white mallow adds twice as much shine to the hair fiber*. *tested on strands | Phyto Color Anti-Fade Shampoo, 250 ml | Dermstore