A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish. Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients Provides soft, touchable hold for low-maintenance styling Enhances and smooths hair's natural pattern for a lived-in, effortless look Welcome to hair minimalism, made easy. Enhance hair's natural pattern for the perfect effortless air-dried look with a touchable finish. This multi-tasking formula hydrates and nourishes hair without greasiness and dries soft - never crunchy, flaky, or sticky. Up to 81% frizz reduction for 24 hours* *Based upon third-party laboratory study 24-hour hold* *Based upon third-party laboratory study | Briogeo Style + Treat™ Yuzu + Plum Oil Soft Power Air Dry Cream, 4 oz | Dermstore