Oribe's Bright Blonde Essential Priming Serum keeps blonde hair in a healthy state. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting hair up to 450°F. Hair is left restored, touchably soft and lit from within. Key Ingredients:Violet and Reflective Pearlized Pigments: correct brassiness, tone highlights and impart luminescent brightness and shineBrightening Complex (Lemon, Ginger Root and Chamomile Extracts): optimizes shade, tonality and luminositySodium Hyaluronate: absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture lossLavender-Flower Extract: helps nourish damaged and brittle hair while conditioning and adding shineOribe Signature Complex (Watermelon, Lychee and Edelweiss Flower): defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elementsKey Benefits:Eliminates brassiness and enhances vibrancy for healthier-looking hairProvides 450°F heat protection and helps prevent breakageReplenishes lost moisture to hydrate and restore softness to dry hairImproves elasticity and strengthens damaged, brittle strands | Oribe Bright Blonde Essential Priming Serum, 3. 4 oz | Dermstore