The Bright Blonde Shampoo from Oribe works to maintain vibrancy on color-treated hair. Perfect for correcting brassiness and yellow tones, this violet shampoo also works to brighten your natural highlights, unveiling shinier and healthier-looking hair. Key Ingredients:Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts): protects hair from environmental aggressors while also helping to preserve color and keratin treatmentsPure Violet Pigment: removes brassiness to help keep your blonde its brightestBrightening Complex (Lemon, Ginger Root and Chamomile Extracts): optimizes shade, tonality and luminosity Olive and Jojoba Oil Esters: deeply hydrates and combats frizzKey Benefits:Sulfate-free shampoo is specially designed to gently cleanse without affecting the brilliance of colorInstantly brightens and tones brassinessContains optimal level of violet pigment to visibly brighten and eliminate brassiness | Oribe Bright Blonde Hair Shampoo for Beautiful Color, 33. 8 oz | Dermstore