Berkley PowerBait Rib Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait® so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! All-new upgraded design! Beefed up head design for better rigging and durability Improved tail produces a more aggressive action High action at the slowest of speeds Super thin ribbon style tail kicks hard, even in cold water Heavy ribs provide more surface area for more PowerBait flavor Made for Jigs, but great on a Drop Shot too