Developed to neutralise the look of brassiness, the Wella Professionals Ultimate Color Blonde Shampoo restores and revives lightened tones. Powered by violet pigments and activated charcoal, the silky formula targets unwanted yellow and orange hues, supporting a cool, colour-true finish. Meanwhile, glycine and provitamin B5 nourish hair, delivering a soft, high-shine result, as the brand’s Metal Purifier technology protects against damage caused by hard water. After each wash, strands are notably brightened, neutralised and ultra-supple.