Achieve a luminous pink purple finish with this expertly developed at-home colour kit by Alex Brownsell and her team of professional colourists. Designed to lighten and deposit colour in one step, the vegan formula combines salon-quality pigments with a custom-strength developing system to deliver multi-dimensional results with visible impact—even on darker hair. Set Contents: Lighten & Colour Cream A dual-action formula that lifts and deposits colour simultaneously, creating a glossy pinky-purple tone without the need for bleach. Designed for even coverage, it works across all hair types while helping to blend greys for a seamless result. Go Lighter Developing Lotion Formulated to activate the colour system, the developing lotion ensures consistent lift and optimal colour payoff, enhancing depth, dimension and overall vibrancy. Keep It Sealed Post-Colour Treatment A conditioning treatment designed to help seal the hair cuticle post-colour. It works to lock in vibrancy while enhancing shine, leaving hair feeling silky-soft, smooth and polished. Suitable for all hair types, the easy-to-apply, non-staining formula delivers long-lasting colour with a refined, salon-inspired finish.