Promote sleek, silky locks with the L'Oréal Professionnel Keratin Alpha Sleek Shampoo Anti Frizz & Smoothing. Boasting a creamy texture, the formula works through the lengths to cleanse and refresh, leaving strands feeling hydrated and more manageable. As it lathers into a rich foam, the shampoo helps to reduce the look of flyaways and excess volume while encouraging a sleeker appearance. Hair is left feeling smooth and light, adorned with a glossy shine. Results: Reprograms hair for up to 2 weeks of frizz control* Up to 5x smoother hair and 2x less frizz** Controls unwanted volume for daily styling in half the time*** Adds softness and instant shine that lasts up to 5 days**** Helps to protect hair from breakage and improves the hair’s health from the first use**** Sulphate Free***** *Consumer test on 68 participants, 1 application/week for 4 weeks. Based on 15-day break observation. **Instrumental test after 4 uses of Smooth Transformer. ***Instrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. ****Instrumental test after 1 application of shampoo, mask & serum. *****No sulphated surfactants.