Encourage all eyes on you with the Max Factor 2000 Calorie Long Lash Era, an innovative formula intended to build your lashes up to 50% longer. The tubing mascara surrounds each individual lash in a lightweight, smudge-proof layer, creating a lengthy illusion. As the formula stretches and sculpts from root to tip, it creates a naturally elongated, lifted look that instantly enhances your lashline while maintaining separation and definition. Easy to take off thanks to its next-gen tubing technology, say hello to all-day wear and drama-free removal.