Transforming into a rich foam, Rituals’ The Ritual of Sakura Shower Gel works from top to toe to cleanse the skin, encouraging a silky-soft finish.The luxurious shower gel cocoons the skin in moisture, soothing the senses with its serene, cherry blossom aroma. Rice milk, a symbol of happiness throughout Asia, promotes supple, radiant skin. Complete the routine with the Ritual of Sakura body cream and celebrate each day as a new beginning.Cruelty-free.