Precious and quite rare...like a gathering of flowers, green leaves and spices from your private greenhouse. This pure fragrance spray includes a rich concentration of the Private Collection scent, between Parfum and Eau de Parfum. "Private Collection belongs in the private collection of every woman who believes she deserves the very best life has to offer." - Estee Lauder, Founder. In her private office, Mrs. Lauder kept a collection of rare fragrance essences. She created a perfume from these precious ingredients that was deeply personal and for herself alone. Women who admired the mysterious scent were told it was from her "private collection." Not to be denied, they began calling department stores to request Estee Lauder's "Private Collection." In 1973, Mrs. Lauder bowed to popular demand and introduced her signature perfume to the world.